WHAT DRIVES US

MAZDA STORIES

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THE PEOP­LE, THE SPI­RIT, THE CARS

A Mazda is always more than just a car. It is a portal to discover new worlds, whether it's our rich Japanese heritage, an inspiring personal experience or a road trip that you never want to end. Dive into a wide range of topics in our online magazine.
JAPANESE LACQUERWARE

Over millennia, the production of urushi art has elevated from a traditional Japanese craft into a high-brow art form that’s celebrated for its use of natural, long-lasting resources.

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#MAZDADISCOVERS

Our #MazdaDiscovers YouTube series explores some of Europe’s most unique craftsmen, combining traditional techniques with a modern twist to create incredible objects, art and culinary experience. Just like Mazda - skilled craft is in our DNA.

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DETAILS MAKE PERFECTION

At Mazda, perfection has a human touch. Our Takumi craftsmen create and hone objects by hand until every detail is just right. To bring this idea of mastery to life, we got up close – really close. From clay models to paint jobs, a collaboration with Macrofying zooms in on the little things that make our cars so special. Discover Mazda as you have never seen it before: under a microscope.

 

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THE ROTARY ENGINE REIMAGINED

Innovative, smooth-running, challenging – the possibilities and limitations of the rotary engine have always fascinated the automotive industry. What better brand to make them a success than Mazda?

 

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#MAZDADISCOVERS

Our #MazdaDiscovers YouTube series explores some of Europe’s most unique craftsmen, combining traditional techniques with a modern twist to create incredible objects, art and culinary experience. Just like Mazda - skilled craft is in our DNA.

 

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NEEDLES

The humble sewing needle, originally used by samurais heading into battle, is now synonymous with the modern city of Hiroshima, and has an origin story to match.

 

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MASTER OF METAL

Yutaka Kawano is a Takumi Master, a master craftsman fluent in creating art through form. An expert in manipulating metal, his work is symbolic of the design and craft skills that can be seen on all Mazda vehicles rolling off the production line. Mazda Stories touches down in Hiroshima to take a closer look at his work.

 

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ALL FEATURES GREAT AND SMALL

On first impressions, it would be remiss to compare a suspension bushing — each individual piece no wider than five inches across — with a pair of chopsticks. There is, however, more of a common ground between the two than you may realise. As Mazda’s Yasuyoshi Mushitani explains, there is far more to suspension bushing than meets the eye...

 

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MAZDA DICTIONARY

Do you know the origin of the name Mazda? Ever heard the phrase “jinba ittai” and wondered what it means or how to pronounce it? Enlighten yourself with our definitive guide to Mazda’s Japanese terminology.

 

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THE WORLD'S GREATEST DRIVES

Unforgettable on and off-road trips are shared by leading automotive writers from the Netherlands, UK and USA. Above Norwegian fjords and through the Australian outback, along the coast of Portugal, into the mountains of Japan, or clear across the American heartland. Learn about what makes them roads to remember.

 

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FROM JAPAN TO THE WORLD: MAZDA DESIGN

The hidden language of forms and how the spaces between them create dynamic motion. Discover some of the key concepts of Japanese design that underpin our Mazda philosophy. It's how we make driving an inspiring and personal experience.

 

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MAZDA CX-5: THE EVOLUTION OF AN ICON

How did we bring global appeal to our Japanese ideals of design and performance? The success story of the Mazda CX-5 began with a concept that eventually made it one of the best-selling SUVs in its class. Follow the extraordinary rise of this car, tested and proven under extreme conditions from the Arctic to the mountains of Vietnam.

 

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MAZDA CX-5: MEET THE MAKERS

Driven by innovation and given free rein to follow their inspiration, meet the designers and modellers who transformed the Mazda vision and philosophy into the latest generation of Mazda CX-5. What sparked their imagination? How did they proceed?

 

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MAZDA MX-5 RF: PRACTICALITY AND PERFORMANCE


This iconic convertible took a road trip in the Outer Hebrides. It's a story of agility, breathtaking views and charming surprises. Can you put the rooftop down without compromising the comforts of an enclosed ride? Can the compact design still provide enough room for what you want to bring along?

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