100 years of mazda a story unlike any other

driven by challenges

Mazda began its moving journey as a manufacturer of cork products and rose to the challenges of rebuilding itself and the community in Hiroshima after World War 2. Since then, we not only accept challenges, we are driven by them. Discover our milestones – like a well-earned win at Le Mans – and find out how our history has defined our unique approach to automotive design and driver-centred performance.



mukainada spirit

We were there when our home town of Hiroshima had its darkest moment, rising to this and every challenge since to help shape a better future. It’s this spirit that continues to drive us forward today.

kodo: soul of motion design

We breathe personality into every element of our cars. Thanks to our human-centric design, every Mazda feels like it was built with you in mind, appealing to all your senses – unique, dynamic, alive.

focused technology

What others think is impossible drives us on. That's why Mazda started a revolution, taking cars to the next level by redefining everything from the engine and transmission to fuel efficiency.

moments in mazda history


Ever since the beginning, we have built cars that simply make you feel better – whether it's the anticipation you feel when getting in, the adrenalin while driving, or the lingering joy when you get out. We put our heart and soul into everything we create. These are just a few of our top highlights.

three-wheel truck


Mazda’s first production vehicle was a three-wheel truck that resembled a motorcycle with an open truck bed. Called the Mazda-Go, it is thought to be the first so-called "auto rickshaw". The Mitsubishi logo was visible on the fuel tank since Mazdas were distributed through their network until 1936.

r360 coupe


Mazda’s first car was a two-door, four-seat coupé powered by a 356cc air-cooled, 16-horsepower engine. Thanks to comprehensive weight savings (380 kg), it achieved an unprecedented 75 MPG. It was so successful that Mazda conquered much of the lightweight car market in Japan after just a few years.

mazda cosmo sports


Mazda's first rotary engine vehicle achieved 110 horsepower, a maximum speed of about 115 mph, and clocked a quarter mile in 16.3 seconds. With this lightweight sports vehicle, Mazda successfully launched it's Wankel rotary engine that went on to become part of the company's "less weight, more power" DNA.

savanna rx-7


Developed under the simple theme of the "pursuit of driving pleasure”, the 105 horsepower RX-7 featured outstanding handling and went on to make the Car and Driver "Ten Best" list five times. It was the only Japanese car at the time to feature popup headlights, which helped reduce air resistance.

mazda foundation


Mazda created the Mazda Foundation as a way of giving back to the community. The company not only donates money, but also time. The Foundation supports non-profit organisations, such as the Challenged Athletes Foundation, the Second Harvest Food Bank, and the After-School All-Stars.

mazda mx-5 miata


Enter Mazda’s legendary roadster: a pure lightweight sports car that delivers pure driving enjoyment, thanks to its strict Jinba ittai design credo that focusses on the oneness of driver and car. With over one million made to date, the MX-5 has won and continues to win the hearts of its many fans.

mazda 787b no.55 wins the le mans


In 1991, Mazda became the first Japanese automaker to win the 24 Hour race at Le Mans. But that victory marked another first: it was the first win achieved with a rotary engine. Mazda's first attempt at the endurance race came in 1974. The company tried again in 1979 and every year onward from 1981 until 1991, winning on the 13th attempt. 



After proving successful in North America, Europe and Australia, Mazda introduced its “Zoom-Zoom” brand message at the Tokyo Motor Show in Japan. The slogan transcends language barriers and communicates the joy of motion and the emotional connection to cars as seen through the eyes of a child.

kodo: ''soul of motion'' design


Mazda announces its new KODO design theme which captures the feeling of motion, even at a standstill. The concept was revealed along with a concept car that embodied the theme – the Mazda Shinari. The name refers to the appearance of a body as it transforms to generate sudden acceleration.

skyactiv® technology


Mazda launched a new collective name for its core vehicle technologies. The technology encompasses everything from engines to transmissions, body and chassis. Skyactiv Technology can be thought of as the seamless and beautiful combination of performance and efficiency.

mazda mx-5 miata wins car of the year


The Mazda MX-5 Miata was named 2016 World Car of the Year and World Car Design of the Year. The selection committee consisted of automotive journalists from all over the world. The car achieved a near-perfect 50/50 balance with a driver is behind the wheel.

7 generation


The all-new Mazda3 was the starting shoot of the current car generation and the beginning of a new era. With an evolved and even more sophisticated Kodo Design, which leads in the signal colour Soul Red Crystal. Ongoing development of the Skyactiv Technology and safety features you won't find in other cars in this class.

30th anniversary of the mazda mx-5


The Mazda MX-5 celebrated it's 30th anniversary with a stunning SVP. The highlights of the anniversary edition included a special varnish in Racing Orange, new Skyactiv-G Technology with 184 horsepower, and the incomparable joy of driving of the legendary Miata.



Skyactiv-X is an engine that changes everything, burning petrol more efficiently thanks to Spark Controlled Compression Ignition (SPCCI). More power, fewer emissions, less fuel. An even better drive with no compromises. SPCCI combines the fuel-efficiency of a diesel with the power and drivability of a petrol engine.

mazda mx-30


Our first all-electric vehicle is highly calibrated to deliver nearly perfect 50/50 weight distribution. Made for everyday needs, the electric car delivers an enhanced, yet familiar driving experience. A beautifully crafted interior with sustainable, high-class materials, pairs with an outstanding exterior with freestyle doors.

fighter spirit

challenging the status quo every day

Mazda’s home city of Hiroshima is known for its incredible challenger spirit. Like a phoenix rising, the people of Hiroshima rebuilt their beloved city from the ground up. It's this strength that inspires us and fuels us to keep challenging the status quo, every single day.

kodo design / soul of motion / rx-vision

beauty, efficiency and performance united

kodo: soul of motion design

Mazda's design philosophy has won over the hearts of millions of drivers around the world who love the combination of aesthetics and driving pleasure. Our soulful approach to car design has won over 350 awards for design and innovation, from the coveted Red Dot Design award to What Car? Car of the Year. It's that human touch that helps us create cars that truly move people on the inside, not just from A to B.


Just like an artist wants to evoke a response from his or her audience, we want to design cars that spark emotion in drivers. Only human hands can do this, so this is where our process begins – making beautiful clay models of forms that intrigue us. With precision and care, our Takumi craftspeople slowly translate these visions into production-ready cars. We call it Mazda’s art of manufacturing.

clay modeller

At Mazda, design starts with a block of clay. There is simply no substitute. In the clay, the ideal lines reveal themselves, and only then do we introduce computer-aided design. We take the best of both worlds to create uniquely appealing designs.

master painter

TAKUMI NURI is Mazda's approach to bring the beauty of Kodo design to life with a rich depth that highlights every curve and line. The meticulous hand movements of master painters and the expertise of colour designers never fails to capture hearts.

rotary engine

The rotary engine was the first innovation to emerge from Mazda's so-called Challenger spirit. Many other car manufacturers considered it impossible, but Mazda went further. We put the technology into series production, and silenced every critic by creating a sports cars that went on to win the traditional 24 hour race in Le Mans.


The Skyactiv-X petrol engine is revolutionary: The first petrol engine in the world to use compression ignition, resulting in excellent fuel economy, smooth acceleration and enhanced drivability. Up to 20% less fuel consumption and 30% more torque. The first consumer petrol engine with Spark Controlled Compression Ignition (SPCCI) combines the advantages of petrol and diesel technology in one.


Mazda delivers driving enjoyment, whether it's electric or any kind of car. The MX-30 incorporates an evolved Jinba-ittai driving performance and human-centric design – for 100% pleasure and 0% CO2. A nearly ideal weight distribution and low centre of gravity with the battery at the bottom of the vehicle ensures natural, linear driving behaviour without losing the benefits of an electric car.